If Tech2 is to be believed, then my plans of retiring my good old N70 might have to be shelved. I have been waiting for the iPhone to launch in India for a while now but at at a reported price of Rs. 31,000 it is simply not worth it. I find it hard to believe that a product that sells for $200 in the US (with a phone plan) would cost 4 times more over here. If that indeed turns out to be true, then shame of Airtel and Vodafone for not coming up with a better price plan. I am pretty sure that the device will come with a service provider lock in. In the US and elsewhere, service providers usually give steep discounts on the price of the device in such situations because it effectively binds the customer to them for a long period of time. However, it looks like that the Indian service providers want to have their cake and eat it too!
August 2008 Archives
It is conventional wisdom that bigger companies move slowly compared to smaller ones. Often, large successful companies completely miss out on an upcoming industry trend or opportunity. Consider the example of Microsoft in the mid-90s. For a while, they totally didn't see the internet coming and it took Bill Gates himself to shake up the company and change course mid way. Similarly, when Google came out with its search engine, there were larger players already in that space. Obviously, by definition, big companies have the resources to put behind a new idea. They commission tons of market research so it is also not possible that they don't know about the upcoming trends. They definitely have the money to hire the best and the brightest. So why is that many times we see a small little startup cause a disruption which in all likelihood should have come from the big industry leader who has been in that business for decades?
Busy protecting old turf
I think there are several reasons why this phenomenon happens. The first and foremost reason being that success is a very limiting thing. Most big companies grew big because they knew how to do one or two things very well and created a cash cow which sustained rapid growth. But having grown from the position of an upcoming challenger to the position of dominance, they now themselves had a turf to defend from even newer entrants. So as a company grows big, it spends more and more time in defending what it already has rather than building something new. Microsoft has fought hardest to fend off the threat from Linux or Open Office because Windows and Office are their two cash cows which they can't afford to lose. Similarly, Google spends bulk of its efforts behind its contextual ads system. Closer home, Infosys works hard to continually improve its existing services business rather than venturing out in building packaged products. So, when a company wins in one game, it is forced to constantly continue to win against new challengers. It simply cannot afford to lose its position of dominance - even if it means not trying hard enough to win another battle elsewhere!
Short term focus - living quarter to quarter
Many large companies are publicly listed. Public listing is a great way to raise money for the business and provide liquidity to share holders. However, it also means that a company's performance is monitored on a quarterly basis. Public companies must provide guidance on what results they hope to achieve in the next quarter. And if they miss their targets, it affects their stock price. Any piece of slightly negative news about the company can cause the stock price to fall. In such circumstances, it is natural that for publicly listed companies, a large amount of energy and effort goes in meeting quarterly targets and keeping the stock price healthy. In such circumstances, focusing on new opportunities which much might not yield any (or worse negative) results in the short to mid term is hard. This of course leaves the door open for smaller companies to come in and take the lead in a smaller niche within a big segment.
Lack of entrepreneurial drive
One might argue that even if it is true that large companies are busy defending what they already have and focused on short term targets, most of them still have enough resources to dedicate to new projects as well. In fact, they do often deploy several times more money and people on new ventures than what their startup challengers can. Starting a new greenfield project even within a big company is very much like doing a startup (albeit, a well funded one). And success of most startup ventures depends on the capabilities of the founders. When an entrepreneur is running a startup independently, she is likely to be really passionate about what she is doing and would have a very deep understanding of that space. In all probability, she must have given lot of thought to the venture before jumping in to it. Consider, on the other hand, how a new project would get staffed in a big company. The mandate for go or no-go on a new project would likely come from the top management or the board. Next, with a budget allocated to the project, the hiring exercise would begin. In such situations, often a successful manager from another part of company is deputed to lead the new effort. Or a key exec from a competitor might be pulled in. In either case, basically a job opening - likely with a fat pay check - is filled in. Itâs not hard to see that the entrepreneur stands a fair chance against the big company in such situations. The entrepreneur has everything at stake as compared to a business head in a big company who could always move on to the next job. The entrepreneur is also doing what she is doing out of passion and genuinely belief in the opportunity as against the big company guy who might have been influenced by extraneous factors like pay package or company brand name.
I have made some obvious generalizations here. There are many large companies which are nimble and continue to succeed in many diverse territories. But no company every succeeded in everything that they did and smaller companies will always continue to challenge larger players. So if you have held back on implementing your ideas only because "a Google could also do it", its time to give it another thought!
One of newer fads of our times seems to be starting a company! I say "fad" because its happening so much and so fast all around me that it doesn't seem real. While it is great that the Indian mindset towards entrpreneurship has gone through a radical change of late, it also seems like a bubble. A few years back, most techies were extremely risk averse and content working at one of the big three IT companies but today I see many youngsters (some fresh out of college) leaving lucrative jobs to start up. Though I have always advocated my belief in entrepreneurship, I still feel certain amount of prudence is a must before taking the plunge. If too many people take this plunge without giving it sufficient thought, many of them will fail. This can have the effect of simply putting off others from starting up - which could burst our current startup bubble! So here is some food for thought for those trying to figure out if they are ready to start up.
1. How is your financial situation? This is first question you should ask yourself. Do you have enough money in the bank to sustain a decent life style for at least another year? Do you have any dependents? Is there a big EMI for a house or a car due every month? Can you really afford to deplete your bank account so much? You will need all your energy and concentration to have any chance of success in your startup. Worrying about how the bills will get paid is not going to help at all. This is one risk simply not worth taking. Save up before starting up!
2. Do you have a support system around yourself? Do people around you support your idea of starting up? How do your parents view your decision? Is your spouse ready to put up with what starting a new venture takes? Startups invariably go through ups and downs. During the "downs", you will need complete support of your family and friends. If you are starting up in the face of opposition then there is a likelihood that every small failure will be met by a "I told you so" at home. That is not a good situation to be in. So get a buy in from those who matter.
3. Does your idea depend on external funding to survive? As a first time entrepreneur, it is not a good idea to depend on external funding to stay afloat. Your business plan might require external funds to grow, but it shouldn't depend on external funds to stay afloat. Web startups should particularly take note of this. It always makes senese to build a business which starts bringing in revenue early on. Even if the revenue is small and not sufficient to meet the expenses, the fact that somebody is willing to pay money for your product or service is a good validation of your plan. Depending solely on future ad revenues or a buy out by a bigger company is not such a great idea because those things happen to maybe 1 out of 1000 web based startups out there. VCs don't fund too many inexperienced first time entrepreneurs. So if the entire existence of your startup depends on convincing a VC, it might make sense to give it a second thought.
4. Do you have the right credentials? A new company is nothing more than its founders. Since there will not be a proven track record for your product or service, potential customers will judge it solely based on their perception of the founders. So if a mobile VAS startup is being run by people with no experience in mobile industry, selling will be that much harder for them. If an IT services company is founded by engineers fresh out of college, they will find it difficult to convince potential clients of their ability to deliver. So, while it is not essential that you startup in the space that you know well, it does hurt your chances of success if your credentials, background and experience can't vouch for you.
5. Does somebody on your team know how to sell? Selling is an art and most of us techies have no clue about it. A team with complementary skills has a much higher chance of success. In particular, having somebody in your team who knows how to sell helps immensely. Building a product is one thing, being able to sell it another. Whether you like it or not, fact is that most companies became big and successful because they could sell better and not necessarily because they had the best product in the market.
6. And finally, do you understand what you are getting into? Have a frank talk with more experienced entrepreneurs about what they went through when they started up. Starting a new venture is very hard, especially for those doing it for the first time. It takes immense amount of hard work and sacrifice. It means having virtually no time outside of work. It means seening less of your friends and family. It means taking up the constant stress of managing cash flows. It means fretting about losing clients or people. When you look at it up close, it really isn't that glamorous!
My intention of writing this article is obviously not to discourage future entrepreneurs! However, even the best of startups have very little chances of success. So it makes sense to maximize the factors that are in your control. Just a little bit of extra thought, planning and introspection before starting up can make the differnce between success and failure!
