New Delhi Times - Gaurav Bhatnagar reporting from New Delhi, India

still quite a while till a PC becomes as cheap and useful as a cell in the average Indian life.

A man buys a PC to....? Watch/Read Porn.

We techies compare mobile phones and PCs because we know that they both have CPUs, memory, an operating system and applications. For us a cell phone is essentially just a small, specialized PC.

For a non-techie person, the view is vastly different. They think of the cell phone as a simple *telephone* with the added feature of being wireless - and everyone had already used a telephone before mobiles hit the market.

To them, a mobile is a direct descendant of the telephone. Not much different than, say a color TV is a descendant of a black-and-white TV. A simple upgrade.

A PC is, however, unfamiliar, and is completely new, requiring them to undergo a paradigm shift and also a lifestyle change.

The PC revolution (or whatever form it will take to India) is a glacial movement which might take an entire generation to take effect. It really has nothing to do with how fast mobiles have been adopted, in my opinion.

The PCs are increasingly being bough even by the lower middle class Indians. All of us have that dream of our kids becoming software pros and bringing home a few millions. Software dosen't sell here just because we have no qualms about using the pirated versions.

A parent hopes that her child goes on to earn millions by writing software, yet the parent has no qualms pirating that same piece of software - ah, the sweet irony. :-)

Is there a software for the housewife which can help her in listing and remembering thousand and one things she has to know and do ?

Most of the PC use is limited to surfing the web and that's the case with any average american or any person on the web. My view is rather than thinking about making PC a necessity we need to think about making internet a necessity (that's more like making information a necessity), and that ultimately would make PC a necessity.

At times its hard for me convince my uncles and aunts in villages how would it benefit them if they start using internet. There is no answer at this moment. That's the big question which needs to be addressed.

Ahhh, the internet. I agree with Sunil Goyal's comment that ultimately internet usage will drive PC usage in India simply because it has everywhere else.

Even in the US, a rather mature PC market, most people use PC's only in two very narrow manners - a) at work to do certain prescribed tasks requiring little or no knowledge of PC's or software, b) at home to send e-mail, surf the net, etc.

How many at-home users of the PC in America really know how to use a spreadsheet or manage the family budget or to file their taxes on the PC? Now, given the disposable income of a Western family relative to the price of PC's in the west, buying a PC primarily as an e-mail/surfing device is not a problem. In India it is.

The cyber cafe industry in India probably solves the problem to some extent, but most of them, especially in the second tier cities, look too sinister with their private cubicles and heavy drapes to attract the masses. Besides, the cyber cafe is still a considered purchase, not an impulse buy. When internet-connected PC's become as ubiquitous as ATM machines, when the average Indian walking the street can walk up to a kiosk, spend 30 minutes on a PC, and start walking again, then the PC would have become the right "form factor" for India.

Did anyone see a documentary called "Hole in the Wall?" It is about an experiment by some hi-tech Indian organization where they put PC's inside kiosks in the poorer sections of Delhi and watched thousands of little children become PC literate - at least as PC literate as children are anywhere else - just by coming to play with the PC's.

I am surprised none of the comments talked about India's infrastructure because I see a direct link there with the PC/Internet use. Even if PCs were to become lot cheaper, or if people turned against software piracy, or suddently we had millions turn computer literate I still don't see PC becoming as useful as a cell phone. Information is a catalyst to manufacturing, services, and operations infrastructure. It's not infrastructure by itself. Which is why we see developed world taking advantage of IT.

In dot com boom, most of ideas flopped while few flourished like retail (again those with good operations like dell and amazon not eToys or webvan), online banking, online stock trading, travel reservations, pornography, online music. Americans have made porn a $4 billion industry while Indians peek for free whatever they can. Apple sold millions of songs at 99c each while Indians download for free wherever they can. but they do understand the utility!Amazon works because there is UPS, Fedex, and USPS with a gazillion trucks and planes with world class highways and airports. If there's a dispute there's fair and world class police force and legal system. For corporate research projects there are hundreds or universities. Try tracking a courier packet in India or fighting in court against cyber crime. Having a strong IT department is one thing for a company but there needs to be strong operations and a solid supply chain between suppliers, manufacturers, retailers and consumers only then it makes sense to automate processes.

Other than infra I feel the bureaucratic mindset of people in India also prevents them from generating simplistic ideas. I realized recently shopping at a glitzy mall in delhi where I picked up a book and went to checkout where they took the book and handed me a token. Off I went to other floor to make a payment where one guy took the money and other stamped my receit. Then I went to bottom floor to show my stamped receit and waited for 7 minutes before my book arrived. Lastly I turned another token to the guard at entrance to pick up my other shopping bag :(

I somehow still see cell phone as a direct descendant of a phone. If I can get crystal clear sound without call dropping, that works for me. Taking fine pictures, playing video games or downloading music or video on my cell is far down my wish list.

Great discussion here! While I agree that lack of infrastructure and limited availability of internet are hindrances to mass adoption of PCs, I still think the breakthrough will happen only when the PC can provide tangible and direct return on investment to the buyer. The return has to be in terms of financial gains or increased productivity because Indians get enough entertainment value from the TV already.
"Tally" is a great example of this. It is probably the only local software that sells. Why? Because it helps small businesses manage their accounts easily. I bet many small businesses buy a computer just so that they can run tally on it.

Hi,
I have tried to review the broad points discussed during the brief interactive session at the ContentNext Mixer in my article, Personal Computers: Limitations and Potentials, published on the AlooTechie website.

http://www.alootechie.com/News/Personal_Computer__Limitations_and_Potentials.asp

Will appreciate your feedback on the review!

Regards,
Rajesh

dfg

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How an over-focus on technology and visual design can hide the real value of software?

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