When will we see more product companies in India?
Rajesh Jain wishes to see more and more product startups in India.
First, salaries in India will rise faster than cost of living which would make it unattractive for employees working with the international majors to quit and create or join a start-up. Second, even the ones who are venturing out seem to be more focused on services than products. Third, the few in the products area seem content OEMing their creation to the market leaders rather than taking them on with full stacks. Finally, Indian companies lack vision to think big and global. I agreed with him on all four counts and added one of my own. It is well nigh impossible to do a tech, product-oriented start-up because angel and early-stage funding is simply not there.
All these are valid points but I think the biggest challenge for an Indian company trying to create a technology oriented product is that the domestic market is too small and the international markets are very hard and expensive to sell to. This is where China has an edge over us. With much higher computer and internet penetration, China has a huge local market for software. Companies always start small even if they have global ambitions. And in early stages, it is easiest for a startup to sell and cater to the domestic market. Could an Indian technology business recreated the success of a Baidu.com or Lenovo? I very much doubt that. Indian product startups need to think and act global from day one and do not have the advantage of a large test bed in their backyard. That could very well be the reason why there have been so few product startups in India.
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http://www.apostleindia.com Vijay Jha
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http://www.apostleindia.com Vijay Jha